Lifestyle Business Branding: One Of The Most Helpful Things You’ll Ever Read
Are you carving out your dreams of owning a lifestyle business?
Do you often feel as though there are still so many things left on your ‘to do’ list, most of which require more investment from you of time and money?
Do you often look around and feel envious about what others have achieved in what seems like half the time, especially when it comes to their lifestyle business branding?
This is particularly relevant if you are only just starting your journey as a digital nomad or entrepreneur, and especially if what you want to do requires an online presence.
I have recently found something I want to share with you that could help. It explains how easy it is to be distracted by the achievements of others and deterred from making your own progress about lifestyle business branding, simply because you don’t know where to start or you’re concerned about how much something is going to cost you in the short term.
When starting any business, no matter how large or small, it is important to work on your business branding. As I have explained in my own business tutorials on Inspired Courses:
Your business brand is made up of what you are, what you want to be and how people perceive you. It is how, what, where, when you share your message and whom you plan to share it with. It should show the customer instantly what they can expect, so it helps shape how people see your business and identifies your presence when you’re out and about, both physically and virtually.
From names, symbols, logos, websites, taglines, design templates, colour schemes, packing and promotional materials, they all go towards establishing and communicating your brand, which is unique to you.
Although having a great brand is an essential advertising tool, helping you to build confidence and trust with others, it can be costly to develop. It should tell the story of your business and help others instantly identify what you do in an instant. Your logo and tagline are particularly useful for this, which is why I rate it so highly in everything that I do.
However, before you go charging off to a designer to pay them loads of money to develop something that you might want to change in a few months time as your business develops, I recommend you read this. It is probably one of the most helpful articles I have read about logo development and I simply can not recommend it highly enough. It will help you think through the strategy of your lifestyle business branding and where your next steps should take you to get what you want for a fraction of the price… and in most cases for free.
It’s what I’ve used and I suggest you check it out right now.
Let me know what you think of it in the comments section below.